Why Most Home Improvement Companies Waste Money on Leads (And How Top Companies Fix It)

Have you ever paid for leads that never set, never close, and never turn into real revenue?

You’re not imagining it. This is one of the most common growth problems in the home improvement industry today. That’s exactly why Dominic Caminata teamed up with Keagan O'Connell for a live educational workshop designed to show contractors and home improvement companies how to build high-quality leads that actually convert, without overpaying agencies or burning cash on ineffective ads.

The Real Issue Isn’t Lead Volume. It’s Lead Quality.

Most marketing agencies sell one promise: More leads.

Home improvement companies don’t struggle because they lack traffic. They struggle because the leads they’re buying were never qualified to begin with. If a lead doesn’t set, doesn’t show, or doesn’t close, it’s not a lead. It’s wasted time.

Sales reps end up fighting uphill battles they should never be in. No amount of sales skill can overcome marketing that attracts the wrong homeowner. That’s why this workshop focuses on building demand, not just generating clicks.

In this educational session, Dominic and Keagan break down how high-performing home improvement companies approach marketing with intention. Topics covered include:

This isn’t theory. It’s based on what’s working right now in the field.

One of the biggest breakdowns in home improvement companies is the disconnect between sales and marketing. Marketing says the leads are fine. Sales says the leads are garbage. Both can be right when alignment is missing.

When marketing does its job correctly, sales becomes simpler, smoother, and more predictable.

Avoiding one bad agency relationship can save tens of thousands of dollars.

If you’ve ever wondered whether your marketing dollars are actually working, this session brings clarity.

This article outlines the problem. The workshop shows you exactly how to fix it.

👉 Watch the full educational workshop with Dominic Caminata and Keagan O’Connell here:

When marketing is built on real buyer psychology, solid market research, and clear offers, everything improves downstream: Booking rates, Close rates, Revenue, Confidence in your growth plan. Stop guessing. Start building marketing that actually converts.

Dominic Caminata is the CEO and Founder of Grosso University, a premier sales training organization dedicated to transforming home improvement sales teams into elite performers. With decades of experience in sales leadership and personal development, Dominic combines proven sales methodology with mindset training to help professionals and companies reach their full potential.

• Buyer intent
• Market research
• Psychology
• Sales readiness
• Cost per appointment
• Cost per closed deal
• Sales morale
• Close rates
• Cash flow
• Trust in marketing altogether
• Market research that actually drives conversions
• Buyer psychology and how homeowners make decisions
• Offers that attract serious, ready-to-buy prospects
• Improving lead quality without increasing ad spend
• How to identify red flags before hiring a marketing agency
• Pre-frame the sale through marketing
• Filter out tire-kickers before appointments are booked
• Create messaging that supports the in-home sales process
• What questions every contractor should ask before hiring
• Which metrics actually matter (and which ones don’t)
• How to tell if your current agency is part of the problem
• Why overpromising is a warning sign, not a benefit
• Home improvement business owners
• Operators
• Sales leaders
• Anyone responsible for revenue growth